Clare Dolan - Founder
Clare, our founder has +20 years experience in Senior leadership roles in Marketing and Strategy from Unilever. Developing new brands, working on new business models, with expertise in test and learn methodology in both developing and developed markets. Her last Corporate role was leading an internal start up for a new brand driving societal and environmental change: www.day2.com.
She established Good Egg Consulting Ltd. in 2019 and has since worked with companies such as Danone in their Accelerator team and PepsiCo for Future Brands.
She also advises medium sized companies and mentors start-up’s on their growth journeys.
Team
At Good Egg Consulting we know both experienced and specialised talent is needed to move from the ordinary to extraordinary.
With this in mind we have hand picked a trusted team of Designers, Digital experts, Researchers and Marketeers to bring in when required.
We have also selected the best ‘start-up thinking’ agencies to work and partner with to get the job done.
Founder Story
“The #1 reason start ups fail is making something nobody wants. Digging deep to discover the real consumer problem and then solving for it is what we love to do. It’s what innovation is all about.”
“Having run a successful start up from the inside of a big corporate I witnessed what could be done on low budgets and with a few dedicated passionate people: running the business as if it were our own. ”
This new way of operating delivers game changing results, let us show you how.
Our approach is very much consumer focused. You’ve got to get on and make it. Test it and refine it with constant input. As such we work in an adaptive way. We leverage digital tools to enable fast, effective insights, feedback and data driven measurement. We work with you on the job to ensure it’s not just theory.
Our Values:
Working Together
Purposeful - We are driven to create a better world
Simplify - Operate with a Straight forward yet brave manner
Resilience - Plans always change, there’s always a way
Inspiring - Challenging others to go beyond what they thought possible
Inclusive & flexible - Getting the very best from people and have some fun along the way
Finally, Is it safe? Is it legal? Does it work?
Now move ahead…